Terms of Service
Before publishing: replace [VENUE COUNTY, STATE], [BUSINESS ADDRESS]. These are a starting draft, not legal advice — have counsel review before you take payment.
These terms govern your use of AdBaseline, operated by Media Yard LLC ("we", "us"). By connecting an advertising account or paying for the service, you agree to them.
1. What the service is
AdBaseline reads data from advertising accounts you connect, analyses it, and delivers reports identifying spend that appears wasted, misdirected or affected by a configuration problem. It is an analytical and informational service.
AdBaseline does not manage your advertising. We request read-only access and we do not create, modify, pause or delete anything in your accounts. Every decision and every change remains yours.
2. What the service is not
- It is not advertising management, media buying, or an agency service.
- It is not financial, legal, tax or professional advice.
- It is not a guarantee of savings, performance, or any particular outcome.
Our findings are informed opinions based on the data available to us at the time. You are responsible for evaluating them and for any action you take.
3. Your account and your authority
You must be at least 18 and authorised to connect the advertising accounts you connect. If you are acting for a client or employer, you confirm you have their permission. You are responsible for activity under your account and for keeping your credentials secure.
4. Third-party platforms
AdBaseline depends on APIs operated by Google LLC and Meta Platforms, Inc. We are independent of both and neither endorses nor sponsors us. Those platforms may change, restrict or withdraw API access at any time, and your use of them remains governed by their own terms. If a platform materially restricts our access, we may modify or discontinue the affected part of the service. We will tell you if that happens and refund any prepaid fees for the period you cannot use.
5. Acceptable use
You agree not to resell or redistribute the raw service without a written agreement with us (agency plans expressly permit sharing reports with your own clients), not to attempt to gain unauthorised access to our systems or another customer's data, not to use the service to violate any advertising platform's terms, and not to reverse-engineer the service.
6. Fees, billing and cancellation
Fees are as stated when you subscribe. Subscriptions bill monthly in advance and renew automatically until cancelled. You can cancel at any time and cancellation takes effect at the end of the current billing period. We do not pro-rate partial months unless required by law.
If a report contains a factual error in the data we retrieved — a wrong figure, a misidentified campaign — tell us and we will refund that month in full. We do not refund on the basis that a finding did not lead to the savings you hoped for, because outcomes depend on decisions we do not control.
7. Your data
You retain all rights in your advertising data. You grant us the limited licence needed to read, process and analyse it in order to provide the service. Our handling of it is described in the Privacy Policy, which forms part of these terms.
8. Our intellectual property
The service, its software, and the structure and presentation of the reports are ours. Your findings reports are yours to use, share and act on, including with clients.
9. Disclaimer of warranties
The service is provided "as is" and "as available". To the fullest extent permitted by law we disclaim all warranties, express or implied, including merchantability, fitness for a particular purpose and non-infringement. We do not warrant that the service will be uninterrupted, error-free, or that it will identify every instance of wasted spend in your account. Absence of a finding is not a statement that your account is free of problems.
10. Limitation of liability
To the fullest extent permitted by law, neither party is liable for indirect, incidental, special, consequential or punitive damages, or for lost profits, lost revenue, or lost data, arising from or relating to the service, even if advised of the possibility.
Our total aggregate liability arising out of or relating to the service will not exceed the total fees you paid us in the twelve months immediately before the event giving rise to the claim.
Some jurisdictions do not allow certain limitations, so parts of this section may not apply to you.
11. Indemnity
You agree to indemnify us against claims arising from your breach of these terms, your misuse of the service, or your lack of authority to connect an advertising account you connected.
12. Suspension and termination
You may stop using the service and revoke our access at any time. We may suspend or terminate access if you breach these terms, if required by law or by a platform we depend on, or if your use threatens the security of the service. On termination we delete your advertising data as described in the Privacy Policy.
13. Changes to these terms
We may update these terms. If a change materially affects your rights we will email you at least 14 days before it takes effect. Continuing to use the service afterwards means you accept the change.
14. Governing law and disputes
These terms are governed by the laws of the State of New Jersey, without regard to conflict-of-laws rules. The parties submit to the exclusive jurisdiction of the state and federal courts located in [VENUE COUNTY, STATE]. Nothing here prevents either party from seeking injunctive relief where appropriate.
15. General
These terms and the Privacy Policy are the entire agreement between us regarding the service. If any provision is unenforceable, the rest remains in effect. Our failure to enforce a provision is not a waiver of it. You may not assign these terms without our consent; we may assign them in connection with a merger or sale of the business.
Contact
Media Yard LLC · [BUSINESS ADDRESS] · hello@adbaseline.com